FREE BOOK: The TRUTH About Creating Advertising and Marketing That Sells...
A Hype-Free, Bullsh*t-Free, Four Step Plan For Turning Your Advertising and Marketing Into A SYSTEM THAT WORKS... One You Can Implement Immediately To Start Attracting More Clients, Customers And Profits...
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What You Will Discover in The Truth!
  • How to quit competing on price and start selling your product or service for what you’re really worth…
  •    You'll learn how to apply time tested common sense principles that have stood the test of time…no matter your business or industry.
  •    The weird easy to implement method that position’s you as the only choice in the eyes of your prospective clients and customers…
  •    How to stop relying on tactics that may or may not even be suitable for your business and how to shift your efforts and resources to an overall strategy that positions your business as the only choice for your target market...
  •    Why the way you’re currently marketing may be losing you time and money…and how to put an end to this once and for all.
  •    How to turn your advertising and marketing into a SYSTEM THAT WORKS...
  •    How to say things in a way that will have a profound difference in your marketing results…
  •    How to achieve massive leverage with your marketing.
  •    How to make more money for the same time, the same money, and the same effort you're expending right now.
  •    A proven system of marketing that you'll be able to instantly validate and embrace.
  •    A clear vision of what your marketing is supposed to look like and, just as importantly, what it's not supposed to look like.
  •    The fundamental formulas and strategies to not only make your marketing work better but to enable you to create what we call "competition-crushing" marketing.
  •    Two main components to any marketing plan and why you’re relying on the wrong one.
  •    How to say things in a way that will make a profound difference in your marketing results.
  •    How to drive more leads and often see an increase in your advertising response by 2 to more than 100 times.
  •    How to convert a higher percentage of those leads and make your salespeople into superstars...
  •    How to increase the amount of your average sale and your list of clients that pay, stay and refer will increase significantly.
  • How a strong marketing message will supercharge your lead generation.
  •    Examples of strong marketing messages...
  •    A step-by-step process for developing your unique marketing message.
  •    Strategies that will strengthen your existing marketing message.
  •    How to test and measure the strength of your message.
  •    How to be consistent with your strong marketing message
  •    How to make a huge difference in your the success of your lead generation strategies.
  •    How to generate more leads with less effort.
  •    How to measure the current status of lead generation in your company.
  •    The purpose of lead tracking and management systems.
  •    Types of lead tracking and lead management systems.
  •     How to set up a lead tracking and or management system.
  •    The beauty of qualified lead generation.
  •    How to get more results from your existing strategies.
  •    How to create marketing materials that are profitable.
  •    The marketing materials you really need - and the ones you don't.
  •    The mistakes you might be making now - and how to fix them.
  • What to focus on if you have a tight marketing budget.
  •    How to have total control over your marketing and lead generation results.
  •    The actual purpose of marketing and why the noise of today has made you drop the ball.
  •    The inside perception and outside reality conundrum of you’re not getting the results you deserve
  •    Why you’re being conditioned to do marketing the WRONG way.
  •    The most significant event in the history of marketing and advertising occurred in 1945 and what it means for your business
  •    A weird equation that generates leads at will…
  •    How to become a communications powerhouse.
  •    A step by step plan for implementing it into your own business.
  •    The three things you need to know about your target customers brain
  •    Why people see and hear ads with their eyes and ears, but they don't notice them on a conscious level.
  •    How to make sure they consciously notice your ad or marketing piece and they're open to your suggestions and solutions.
  •    How to dominate your marketplace without spending anymore money than you already are.
  •    The seven Fundamentals to Understanding Human Behaviour.
  •    The 3 steps to creating persuasive marketing.
  •    The Real Key to Success in Marketing.
  •    How to start implementing this in your business tomorrow
  •    How to define your target market, if you haven’t already.
  •    How your target market influences your marketing choices.
  •    A step-by-step process for identifying your target market.
  •    Types of target markets, examples of target markets and market research strategies.
  •    How to strengthen your marketing message.
  •    How to craft powerful offers.
  •    A step-by-step process for creating a powerful offer.
  •    Types of powerful offers and examples of powerful offers.
  •    Testing and measuring your powerful offers.
  •    How to craft an offer that is irresistible to your potential customers' emotional motivators.
  •    How to write headlines that stop your prospects in their tracks.
  •    The role of strong headlines in all of your marketing materials.
  •    Headlines as emotional motivators - how, why and when...
  •    How to create strong headlines for your audience.
  •    Examples of strong headlines
  •    Headline templates...
  •    How to test and measure headlines
  •    How to write ads that sell.
  •    How out dated, misinformed advertising agencies & online marketing companies are stealing your profits, customers and money... 
  • The elements each piece of marketing collateral should have.
  •    What you need to know about the design of your materials.
  •    What you need to know about testing, measuring and making mistakes.
  •    The elements that make an offer 'powerful'.
  •    And so much more.
What Others Are Saying About The Truth!
"It didn't take long for John's marketing gems to click on a few light bulbs for me and set me straight, as I put together my new advertising campaigns."
Business Owner
Doreen Mellor
"Enlightened with a new sense of direction for my business. John explained to me in a simple yet highly effective manner, exactly what I needed to do, to take my business to the next level"
Business Owner
Kevin Russell
"Surpassed my expectations so much that I am in awe (I have never used that word in my life). One of the most helpful contacts I have ever had with any marketing consultant"
Business Owner
Lee Parratt
"Helped me close sales and increase revenue for my business. John's in depth knowledge of marketing and his easy to apply systems are a huge benefit to any business needing a boost. Highly recommended."
Business Owner
Don Neachtain
"John provides quality information for anyone who is in business, or looking to get into business, concerning their marketing efforts. It is amazing what little changes they teach can do for a business."
Business Owner
Brian Whitesides
"My mind was blown away by the in-depth business concepts, strategies, tactics, tools and honesty I saw. Before I met you I didn't have a easy to follow and implement system"
Business Owner
Frederick Chelogram
"Taught me to think out side the box, how to build a system, once it is done all you have to do when you need it again is switch it on. I have got a lot of new clients with the new ad campaign that we have been working on. Now I have a system in place I can just use this over and over again."
Business Owner
Christina Dillon
"Really helpful, broke everything down into simple to understand, bite sized chunks that helped me get over the fear of marketing."
Business Owner
Pól Murray
John Mulry Dan Kennedy Marketing
Meet The Author: John Mulry
John Mulry is an award winning and trusted Dan Kennedy-trained marketing advisor, speaker, and top selling author with a unique, deep knowledge that spans both online and offline direct response marketing.
  
John is known as ‘The Marketing Maverick’ as he helps business owners get more customers, referrals and profits through his consulting, his done for you marketing funnels, his training courses, books, workshops and his blog.

He lives and breeds by his creeds “invest, consume and act” and having an “expect success attitude”. John was handpicked by Dan Kennedy and is Ireland’s only GKIC Certified Business Advisor.
This is more than a book advertising and marketing from one of the leading trusted marketing advisors of our time. It is a book by a man who helps successful businesses become more successful. 

It is a bible of tested techniques for anyone interested in creating profitable advertising and marketing – based on empirical evidence from over 200 industries.
  
And it’s one of the most exciting business books you’ll ever read.

No other book about marketing and advertising has ever told so much about what to do and what to avoid. And no other book has told it with such authority, such skill and with such good readability.

Everything you want to know about advertising and marketing is here, and is written with disarming distaste for wasting your time or money.
Copyright 2017 JOHN MULRY - All Rights Reserved | Terms | Privacy 

The Truth!, John Mulry, Unit 14, Ballybane Enterprise Centre, Ballybane, Galway, Ireland
Email: [email protected]
*Typical results and disclaimer: The testimonials above are from actual verified Google reviews. However, you must know, I don't believe in get rich programs - only in hard work, and an expectancy of success rather than failure. By law, I can not and do not make any guarantees about your ability to get results or earn any money with my ideas, information, tools or strategies. I don't know you and, besides, your results in life are up to you. Agreed? Nothing on this page or any of our websites is a promise or guarantee of results or future earnings, and I do not offer any legal, medical, tax or other professional advice. Thanks for stopping by. Until next time, remember this: you don't necessarily get what you want and you don't necessarily get what you need, instead you get what you honestly and truly believe you deserve. In other words, you get what you expect, so why not EXPECT SUCCESS?