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Get John Mulry's Books
If you're brand new to me - one of the best ways you can get to know me and gain a foothold on my different but effective marketing techniques is through my books. A collection of my marketing and business books are below.
Your Elephant’s Under Threat
This is my first book and probably my most personal. It details my story and journey from growing up getting bullied, through my crazy drink filled college life, quitting the corporate finance world, volunteering in South America for a year and coming home to start my own business – as well as detailing what I learned (and still learning) along the way. I’m so grateful to everyone who helped with this book and honored it receive such great praise from those who I look up to: Dan Kennedy, Brian Tracy, Tom Hopkins, Nick Nanton and Clate Mask of Infusionsoft to name a few.

“If you’re an entrepreneur who’s struggling to adapt to the changing world of business or you need a system for defining and getting exactly what you want in life, then you need this book.” – Brian Tracy
The Truth!
My second book The Truth! which some have said to be the best marketing book they ever read - obviously I'm humbled to hear those words, I can't say it's the best but I will guarantee this book will change the way you look at marketing your business FOREVER. In The Truth! I go against the grain of all the hype, nonsense, confusion and crap that's in the marketing industry and instead outline my hype-free, bullsh*t-free, four step plan for turning your advertising and marketing into a SYSTEM THAT WORKS... One you can implement immediately to start attracting more clients, customers and profits...

"Helped me close sales and increase revenue for my business. John's in depth knowledge of marketing and his easy to apply systems are a huge benefit to any business needing a boost. Highly recommended." - Don Neachtain
Direct Response
My 3rd book Direct Response is all about the principles of marketing and prosperity based on the teachings of my mentor Dan Kennedy. I have of course added my own twist to his marketing genius and inside I outline my 7 step system that most business owners will never know about creating winning marketing campaigns and prospering in this NEW economy... If you ever feel like you're "nearly there" or if you could "JUST figure out a couple of things you'd make it" - this is the book for you.

"The strategies that John reveals in DIRECT RESPONSE literally turns 'conventional business thinking' on its ear! John was lucky enough to be personally mentored and trained by me and he's equipped with an arsenal of tools that any small business owner can pick up and run with to start producing big time, bottom line results." - Dan Kennedy
The 7 Deadly Sins Crippling Your Business
This book was written specifically for other marketers, coaches and consultants that help small businesses. It focuses on helping you eradicate the 7 deadly, ‘sales-preventing’ 'profit-sucking' and 'client-repelling' black holes lurking in your business while simultaneously go from you chasing clients to clients actively, and ardently CHASING YOU... 

I never publically launched this book as it was a passion project of mine - specifically put together to help other marketers and other consultants. I may launch this in the future but for now, the book is stand alone. Definitely a must read if you are a marketer, coach, or consultant who helps businesses.
**Coming Soon** Send in the Wolves
My fifth book is another that I'm very passionate about. A joint project with the straight talking "Wolf" Jim Toner - inside Send in The Wolves - you literally get a million dollar education in business and in life - all for the less than the price of a book. The reality is this. IF you want to make it in business, you better be good. Real good. Most are not. But you can learn from those in the know... When you finally discover this fact, it is time to bring in the big dogs. Or in this case... THE WOLVES.
"This is one of the books I WISH I had BEFORE I started my business. Every page contains a lesson that could mean the difference between success and failure in business. Make sure you get and read this book!" - Richard Selby
John Mulry is an award winning and trusted Dan Kennedy-trained marketing advisor, speaker, and top selling author with a unique, deep knowledge that spans both online and offline direct response marketing. John is known as ‘The Marketing Maverick’ as he helps business owners get more customers, referrals and profits through his consulting, his done for you marketing funnels, his training courses, books, blog, and more.
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The Truth!, John Mulry, Unit 14, Ballybane Enterprise Centre, Ballybane, Galway, Ireland
*Typical results and disclaimer: The testimonials above are from actual verified Google reviews. However, you must know, I don't believe in get rich programs - only in hard work, and an expectancy of success rather than failure. By law, I can not and do not make any guarantees about your ability to get results or earn any money with my ideas, information, tools or strategies. I don't know you and, besides, your results in life are up to you. Agreed? Nothing on this page or any of our websites is a promise or guarantee of results or future earnings, and I do not offer any legal, medical, tax or other professional advice. Thanks for stopping by. Until next time, remember this: you don't necessarily get what you want and you don't necessarily get what you need, instead you get what you honestly and truly believe you deserve. In other words, you get what you expect, so why not EXPECT SUCCESS?