It's Time To Cut The Bullsh*t - It's Time For THE TRUTH About Advertising and Marketing...
Get Your FREE Copy Of THE TRUTH! Now...
The Forgotten Formula For Making ANY Ad or Marketing Piece Bring In More $$$, Leads and Customers…GUARANTEED!
It doesn’t matter if you advertise offline on the radio, in the newspaper or via direct mail with postcards etc or online via Facebook ads, Google ads or your website this formula has been proven to work in over 200 industries… 
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*The Truth! retails for $19.95, but we bought it for you! We just ask that you pay just $7.95 to receive it. We'll ship it anywhere in the world.Your information is secure and will not be shared.
"A bible of tested techniques for anyone interested in creating profitable advertising and marketing"
What would it be worth if you could make any ad or any or your marketing pieces… across any medium (online or offline)… bring in more $$$, leads and customers every time?


Tens of thousands?

Hundreds of thousands?


Imagine you could take any of your advertising and marketing pieces be they Facebook ads, Google ads, Banner Ads, email ads, radio ads, newspaper ads, flyers, brochures, postcards, business cards… virtually any type of promotional material or sales message and instantly be able to pinpoint the weak points, and know precisely what changes need to be made to turn it from a profit-draining loser to a cash-generating winner?

A winner that your target market will see and instantly know without a shadow of a doubt that you’re the one for them?

It’s probably one of the greatest skills you can possess. It can be used anywhere in the world, no matter your business or industry and no matter what the economy is doing.

And it is a SKILL.

One you can learn and it’s one I’m willing and able to pass onto you in a fraction of the time it took me to learn and master.

In fact…

I promise once you learn what's inside The Truth! you’ll be able to immediately apply to ANY and all of your ads and marketing pieces across any media (online or offline) to bring in more leads, customers, sales and $$$

Sound far fetched?

It’s not.

Here’s proof...
If You're Sick And Tired Of All The Hype, Scams And Claims You See Online Lately, Then Read These Amazing Success Stories From Actual, Real People...
Has ALREADY Dramatically Changed The Businesses And Lives Of Countless People Around The World! 
"It didn't take long for John's marketing gems to click on a few light bulbs for me and set me straight, as I put together my new advertising campaigns."
Business Owner
Doreen Mellor
"My mind was blown away by the in-depth business concepts, strategies, tactics, tools and honesty I saw. Before I met you I didn't have a easy to follow and implement system"
Business Owner
Frederick Chelogram
"Enlightened with a new sense of direction for my business. John explained to me in a simple yet highly effective manner, exactly what I needed to do, to take my business to the next level"
Business Owner
Kevin Russell
"Helped me close sales and increase revenue for my business. John's in depth knowledge of marketing and his easy to apply systems are a huge benefit to any business needing a boost. Highly recommended."
Business Owner
Don Neachtain
"Taught me to think out side the box, how to build a system, once it is done all you have to do when you need it again is switch it on. I have got a lot of new clients with the new ad campaign that we have been working on. Now I have a system in place I can just use this over and over again."
Business Owner
Christina Dillon
"At last someone has made an easy actionable blueprint for success, in any niche, without all the fluff and BS. John has made it fail proof not to succeed in business, but only if you get off your butt and put in the action."
Business Owner
Kevin Long
"Surpassed my expectations so much that I am in awe (I have never used that word in my life). One of the most helpful contacts I have ever had with any marketing consultant"
Business Owner
Lee Parratt
"John provides quality information for anyone who is in business, or looking to get into business, concerning their marketing efforts. It is amazing what little changes they teach can do for a business."
Business Owner
Brian Whitesides
"Really helpful, broke everything down into simple to understand, bite sized chunks that helped me get over the fear of marketing."
Business Owner
Pól Murray
 These are regular business owners just like you who have little to no experience creating ad campaigns that adtract their most ideal clients…

Pretty nice comments wouldn’t you agree?

What’s their secret? Well, they all had one thing in common…

They got their hands on THE TRUTH! The Formula For Making ANY Ad or Marketing Piece Bring In More $$$, Leads and Customers…GUARANTEED!

Four steps is all it takes to transform ANY ad from a money loser to a money maker.

It doesn’t get any easier. Even if your ads or promotional pieces are doing ok, you can now double, triple or quadruple the results you’re getting.
Short of investing tens of thousands or hundreds of thousands to have a world class copywriter craft all your ads and campaigns for you, this is the closest thing you’ll ever get to a ‘Magic Pill’...
And I hate that phrase ‘magic pill’ by the way… but here in this very instance it’s the perfect analogy.

Who Needs The Truth!?
  • ANY business owner (traditional brick and mortar, professional services provider, coach, consultant, trainer, therapist, online or home-based etc. …) that wants to magnetically attract their most ideal (eager to spend) clients or customers…
  •  ANY business owner who wants to ensure every dollar invested in advertising and marketing brings back 100%… 200% even a 500% return on investment...
  •  ANY business owner who wants to know a simple formula he or she can use in ANY situation… Across any media (online or offline) to make more money...
  •  ANY business owner who doesn’t have time to go to long drawn out pitchfest seminars, or go through years of trial and error trying to learn the insider secrets of the top advertising and marketing geniuses...
Is THE TRUTH! for YOU?  
Well take a look at how much you have spend on ads and marketing pieces in the past 6 months?

How much have you wasted? How much turmoil, struggle and stress have you endured trying to turn you ads into leads, sales and $$$?

If you consider that the average business owner spends anywhere to $5,000 to $50,000 per year on advertising – I’m guessing you’ve certainly felt the ‘sting’ of running an ad (or ads) or producing advertising or marketing pieces that produced little to NO results or profits?

You’ve probably felt frustrated, disgusted, confused and even downright angry.

We’ve all been down that road and I want to admit something to you.

The tough part isn’t your ads losing your money. Sure that DOES hurt but the toughest part is…

1. Not been able to pin point why things are going wrong.

2. Not been able to impact and help your potential customers you’re trying to reach.

Obviously you can’t fix something when you don’t know or can’t see what the problem is. 

But what makes it worse is the fact bad (or broken) ads are holding you and your business back from adtracting and impacting the lives of your potential customers and clients.

This is what makes THE TRUTH! so unique.

It allows you to hone in and pinpoint with freakish accuracy why your current ad and marketing pieces are not pulling in huge numbers.

THE TRUTH! will point you to overlooked opportunities in the headline…the design, the messaging… the structure, the medium, the offer, the call to action, even right down to the market you’re targeting.

Have an ad or marketing piece that isn’t adtracting you customers, sales and profits?
No problem. Plug it into my system and you’ll instantly know hot to turn it from a costly loser to a profitable winner.

Thinking or running a new ad or promo piece but you’re not entirely certain whether or not it’ll actually resonate with your target audience or bore them to tears?
No problem! THE TRUTH is all you need to swing the odds in your favour.

It’s like having me by your side advising you on EVERY component of your ad.

That’s how powerful it is.

I mean, if you don’t mind me being frank – there’s absolutely no sane reason why you should want to waste years of your own life attempting to work all this out yourself.

Especially not when I’ve laid everything out for you on a silver platter.

Best of all, Once you’re exposed to this paint by numbers, step by step formula – you’ll be able to use it for any ad or marketing piece and get results within a few minutes or less.
Here's a Quick Taste of What You'll Discover in Your Free Copy Of The Truth!
  •    How to quit competing on price and start selling your product or service for what you’re really worth…
  •    You'll learn how to apply time tested common sense principles that have stood the test of time…no matter your business or industry.
  •    The weird easy to implement method that position’s you as the only choice in the eyes of your prospective clients and customers…
  •    How to stop relying on tactics that may or may not even be suitable for your business and how to shift your efforts and resources to an overall strategy that positions your business as the only choice for your target market...
  •    Why the way you’re currently marketing may be losing you time and money…and how to put an end to this once and for all.
  •    How to turn your advertising and marketing into a SYSTEM THAT WORKS...
  •    How to say things in a way that will have a profound difference in your marketing results…
  •    How to achieve massive leverage with your marketing
  •    How to make more money for the same time, the same money, and the same effort you're expending right now.
  •    A proven system of marketing that you'll be able to instantly validate and embrace
  •    A clear vision of what your marketing is supposed to look like and, just as importantly, what it's not supposed to look like.
  •    The fundamental formulas and strategies to not only make your marketing work better but to enable you to create what we call "competition-crushing" marketing
  •    Two main components to any marketing plan and why you’re relying on the wrong one
  •    How to say things in a way that will make a profound difference in your marketing results.
  •    How to drive more leads and often see an increase in your advertising response by 2 to more than 100 times.
  •    How to convert a higher percentage of those leads and make your salespeople into superstars
  •    How to increase the amount of your average sale and your list of clients that pay, stay and refer will increase significantly
  •    How to have total control over your marketing and lead generation results.
  •    The actual purpose of marketing and why the noise of today has made you drop the ball
  •    The inside perception and outside reality conundrum of you’re not getting the results you deserve
  •    Why you’re being conditioned to do marketing the WRONG way.
  •    The most significant event in the history of marketing and advertising occurred in 1945 and what it means for your business
  •    A weird equation that generates leads at will…
  •    How to become a communications powerhouse
  •    A step by step plan for implementing it into your own business.
  •    The three things you need to know about your target customers brain
  •    Why people see and hear ads with their eyes and ears, but they don't notice them on a conscious level.
  •    How to make sure they consciously notice your ad or marketing piece and they're open to your suggestions and solutions.
  •    How to dominate your marketplace without spending anymore money than you already are
  •    The seven Fundamentals to Understanding Human Behaviour
  •    The 3 steps to creating persuasive marketing
  •    The Real Key to Success in Marketing
  •    How to start implementing this in your business tomorrow
  •    How to define your target market, if you haven’t already
  •    How your target market influences your marketing choices
  •    A step-by-step process for identifying your target market
  •    Types of target markets, examples of target markets and market research strategies
  •    How to strengthen your marketing message
  •    How a strong marketing message will supercharge your lead generation
  •    Examples of strong marketing messages...
  •    A step-by-step process for developing your unique marketing message
  •    Strategies that will strengthen your existing marketing message
  •    How to test and measure the strength of your message.
  •    How to be consistent with your strong marketing message
  •    How to make a huge difference in your the success of your lead generation strategies.
  •    How to generate more leads with less effort
  •    How to measure the current status of lead generation in your company
  •    The purpose of lead tracking and management systems
  •    Types of lead tracking and lead management systems
  •     How to set up a lead tracking and or management system
  •    The beauty of qualified lead generation
  •    How to get more results from your existing strategies
  •    How to create marketing materials that are profitable
  •    The marketing materials you really need - and the ones you don't
  •    The mistakes you might be making now - and how to fix them
  •    The elements each piece of marketing collateral should have
  •    What you need to know about the design of your materials
  •    What you need to know about testing, measuring and making mistakes
  •    What to focus on if you have a tight marketing budget
  •    How to craft powerful offers
  •    The elements that make an offer 'powerful'
  •    A step-by-step process for creating a powerful offer
  •    Types of powerful offers and examples of powerful offers
  •    Testing and measuring your powerful offers
  •    How to craft an offer that is irresistible to your potential customers' emotional motivators.
  •    How to write headlines that stop your prospects in their tracks
  •    The role of strong headlines in all of your marketing materials
  •    Headlines as emotional motivators - how, why and when...
  •    How to create strong headlines for your audience
  •    Examples of strong headlines
  •    Headline templates...
  •    How to test and measure headlines
  •    How to write ads that sell
  •    And so much more
I’m sure you’ll agree this is quite an amazing list of benefits you’ll get.

However, this is only a partial list of everything you’ll get, if I was to show you everything we’d be here for days.

Ask yourself...
  • Do you want a powerful system for generating eager to buy prospects while simultaneously deterring the ‘looky loos’ and tire kickers?
  •  Do you want a powerful money generating checklist you can apply to any ad or any marketing piece and instantly know with certainly whether or not it’ll be successful before you run it?
  •  Do you want my copy and paste templates for creating power offers and attention grabbing marketing pieces?
  •  Do you want peace of mind knowing your ads are working for you (instead of against you) in helping you attract and convert the right type of prospects for your business? 
This is more than a book advertising and marketing from one of the leading trusted marketing advisors of our time. It is a book by a man who helps successful businesses become more successful. It is a bible of tested techniques for anyone interested in creating profitable advertising and marketing – based on empirical evidence from over 200 industries.

And it’s one of the most exciting business books you’ll ever read.

No other book about marketing and advertising has ever told so much about what to do and what to avoid. And no other book has told it with such authority, such skill and with such good readability.

Everything you want to know about advertising and marketing is here, and is written with disarming distaste for wasting your time or money.
A TRUE No Risk Offer And Guarantee...
Now let’s talk about your investment.

When clients want me to create their ads and campaigns for them there’s usually an upfront investment of $2.5k then the actual campaign/funnel build out costs which start at $5k all the way to $25k+.

My two day group intensives start at $5k per person (and are an absolute steal at that). 

So how much would you expect to pay for THE TRUTH! which has the potential to put  as many clients, customers and sales in your hands as well as thousands of additional dollars in your pocket?
Well, it’s less than you think. 

It’s not $1000. It’s not $500. In fact, it’s not even $300.  

As a special introductory price, you can get THE TRUTH! (and bonuses) FOR FREE!

Did I just say FREE? Yep, I sure did...

All I ask is that you invest the $7.95 for shipping and handling.

But there is a catch. But trust me this catch is more to your benefit than mine.
There’s only 100 FREE copies of THE TRUTH! available every month.

Once I hit the 100 mark, I shut down the production until the following month.

Contrary to other GURUS and marketers out there, I’m not looking to get The Truth! to the masses. Instead I’m willing to take a hit financially to ensure you have the competitive advantage to implement this and get all the leads, customers and sales you can handle.

This isn’t some fake scarcity you see with ebooks or online courses, there is genuinely only 100 copies of THE TRUTH! produced every month.

Once I hit 100 sales – I shut down production and promotion until the following month.
Think about what that means.

When you get THE TRUTH! and you’re one of the 100 buyers in the month, within minutes of reading going through the system and applying the system to your ads and marketing pieces you’ll instantly have the ability to make ANY ad or promotional piece (be they online or offline) into a lead generating, customer getting machine.

Not only that, but you’ll be able to instantly spot the most common mistakes people make with their advertising and be able to avoid them like the plague in your business.

You have to admit. This is priceless knowledge that will be worth a fortune to you and your business and you’ll be able to profit from it for years to come.
Why Am I Only Giving Away 100 Free Copies Every Month??
Listen, I'm not running a big bulky corporation with tonnes of resources that can be thrown around left right and centre.

My business is me, a small admin team and some key partners.

So when it comes to clients I use my books to attract my most ideal clients.

But my workload for clients is limited so I also limit the amount of potential clients coming to me.

I know that out of every 100 books I give away at least a handful will be interested in working with me privately.
That's the power of using a book to grow your business for you (a discussion for again).

But if I were to give away tens of thousands of books my pipeline would explode and I wouldn't be able to handle it.

So by giving away only 100 books each month I get to limit that while also giving you that bit of "exclusivity".

That's fair enough right?
On Top of Your FREE Copy of THE TRUTH! You’re Also Going to Get 4 FREE Bonuses To Sweeten This Already Amazing Deal...
  •  FREE Bonus #1: THE TRUTH ‘Calls to Customers’ Cheat Sheet and Workbook
  • You’ll find this quick-start workbook extremely valuable. Why? Simply put, because when you implement THE TRUTH! in your business, your phone will be ringing and you will be generating leads. No shadow of a doubt about that.
  • The thing is, if you can’t turn those enquiries into customers, what’s the point? Well the ‘Calls to Customers’ cheat sheet is literally a fill in the blanks tool you can customize to your business that closes your leads for you.
  • No sleazy selling, no hype, just a system for bringing your leads through that closes them for you.
  •  FREE Bonus #2: My Winning Headlines Swipe file. 
  • You’re also going to get my proven to attract winning headlines swipe file that contains more than 400 of the most successful headlines of all time. Use these as is or as inspiration for your own headlines, emails, blog posts, titles and more.
  •  FREE Bonus #3: THE TRUTH! Foundation Special Report  
  • This back to basics special report outlines marketing and sales "lingo" simplified so it's easy to understand . It also walks you through the 7 ways you can sell your products and services along with a complete breakdown of the 17 marketing strategies you can use in your business.
  •  FREE Bonus #4: The Expert Authority Formula Bonus Webclass
  • This special webclass will outline one of the most powerful methods and tools you can use to attract more high paying "A" customers in a way that doesn’t physically involve you in the process.
  • When you use this method you’ll be able to instantly charge significantly more than your competitors as well as get thousands of dollars in free media exposure just for using the formula in your business.
  • I’ll even share how combining THE TRUTH! with the Expert Authority Formula will spell the end of your pesky annoying competitors once and for all.
Think about this…

When you get your FREE copy of THE TRUTH!, you’ll no longer have to b an advertising victim.

You really can have advertising campaigns and marketing pieces that pull in leads, customers, sales and BIG $$$ every time you run them.

Best of all, it doesn’t take years of study.

THE TRUTH! is a system… and it has been formalised in such a way so you can learn and implement this amazing system in a fraction of the time it took me.

Like I mentioned it’s the next best thing to having me sit down and manage all of your advertising and marketing efforts for you.That's fair enough right?
Oh I’m putting my money where my mouth is to prove to you THE TRUTH! is as good as I and other's say it is...
If for any reason… or no reason… between now and the END OF TIME you feel THE TRUTH! isn’t everything I say it is I’ll happily give you back every cent you invest. If for any reason you’re not entirely satisfied with your purchase, just return the materials, and I’ll give you back your money.

Frankly, if you don’t fully buy into or believe in the adtraction formula and you don’t think I delivered on everything I say I would, I don’t deserve your money.
I want to build a long-term relationship with you, and I can’t do that with a weak foundation.

And to prove my sincerity to you and showcase I’m willing to do everything in my power to help you, if you ask for your money back you can still keep all of the bonuses. No cost, no strings, no obligations. I insist all of the risk is on MY shoulders not yours. 

I mean, what’s your worst case scenario?

If you’re unhappy for whatever reason you’ll get your money back promptly… and you’ll still be left with some of the most cutting-edge ad secrets known to man (and usually only reserved for my private clients)…plus you’ll still be able to create ads for generating leads, sales customers and $$$ for life.

If you ask me that’s a pretty fantastic worst case scenario wouldn’t you say? I can’t make it any easier for you...
A little Bit About the Author John Mulry...
John Mulry is an award-winning and trusted Dan Kennedy-trained marketing advisor, speaker, and multi-bestselling author with a unique, deep knowledge that spans both online and offline direct response marketing. 

John is known as ‘The Marketing Maverick’ as he helps business owners become Expert Authorities, monetize their ideas, knowledge, and passions and turn their losing campaigns into winning ones.

With clients all over the world, his mission is to help transform 1,000,000 businesses by 2030. A lofty mission but one John doesn't plan on doing alone. He's putting the finishing touches on training, supports, and systems so other people can join him and fulfill his mission.

John has published six books Your Elephant's Under Threat, The Truth!, Direct Response, 7 Deadly Sins, Send in The Wolves and Expert Authority. He's a master funnel builder, copywriter, and strategist with a flair for uncovering the hidden opportunities in your business.
It's Time For You To Make One Of The Best Decisions Of Your Life...
Is it worth the small shipping and handling fee of $7.95 for you to learn the insider secrets to making ANY ad… in ANY medium… (online or offline) more profitable?

In a way, you’ll be able to use and profit from for years and years to come.

If so, you know what you need to do. I promise you will NOT regret your decision.

The decision is now up to you.

Expect Success!
John Mulry
PS THE TRUTH! is guaranteed. You from today until the END OF TIME (a.k.a. a LIFETIME guarantee).

If it’s not EVERYTHING I claim it is (and more), you can let me know… get ALL your money… and THE TRUTH and the bonuses will be yours to keep.

It doesn’t get any better than that.

Or does it???

Place your order TODAY and when I send you THE TRUTH! I'll also send you something that will both delight you and shock you (in the most fantastic way possible).

But you'll have to order your FREE copy to find out what the delightfully shocking gift is...
About John Mulry
John Mulry's mission is to transform 1,000,000 businesses by 2030... He's an an award winning and trusted Dan Kennedy-trained marketing advisor, speaker, and multi #1 Amazon best selling author with a unique, deep knowledge that spans both online and offline direct response marketing.
*Typical results and disclaimer: The testimonials on this site are from real people and/or from actual verified Google reviews. However, you must know, I don't believe in get rich programs - only in hard work, and an expectancy of success rather than failure. By law, I can not and do not make any guarantees about your ability to get results or earn any money with my ideas, information, tools or strategies. I don't know you and, besides, your results in life are up to you. Agreed? Nothing on this page or any of our websites is a promise or guarantee of results or future earnings, and I do not offer any legal, medical, tax or other professional advice. 

Thanks for stopping by. Until next time, remember this: you don't necessarily get what you want and you don't necessarily get what you need, instead you get what you honestly and truly believe you deserve. In other words, you get what you expect, so why not EXPECT SUCCESS?

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